Saturday 6 December 2008

Take your coffee and Buck off!!!

The economic downturn has claimed many victims, and threatens to claim many more into the New Year, but this week saw a local council take a stand against the true embodiment of American capitalism that has the potential to ruin us all.

Brighton & Hove City Council have ordered the Starbucks cafe on St James Street to stop operating as a "drink-in" cafe. The coffee shop opened in May, fragrantly ignoring the fact that they had yet to receive planning permission from the city council to operate as a cafe or a restaurant. The ruling means that the Starbucks can only sell takeaway sandwiches and coffees and the American giant faces the very real prosprect of having to rip out their tables and chairs to adhere to an English bureaucratic system, very unamerican.

This isn't a tirade against the nature of American capitalism, indeed globalisation has lead to the choices that British consumers have being increased exponentially. Microsoft, Nike, Budweiser and Ford are examples of brands that have migrated from the States and have been enveloped within British culture. Indeed, the alleged "special relationship" between our nations has seemingly manifested itself in recent years more in commercial opportunities than in any sense of shared political orientation.

However, this relatively low level protest could be symobilc of the broader struggle that we find ourselves in the midst of in December 2008. Brighton & Hove Council are to be admired for standing for the independent retailer, when arguably another American brand would bring more revenue into St. James Street in these times of recession. As a resident of the Greater Brighton & Hove area outside term time, Brighton has always been a bastion of cultural resistance, holding onto the traditions and cultures that were mockingly discarded by the masses years ago. The fact that the council seem to have absorbed this spirit is encouraging and perhaps Brighton & Hove City Council embody a future where the corporate giants no longer ride roughshot over legislative procedures.

No comments: